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REBRAND CASE STUDY

A revitalized brand, messaging, and visuals to expand a non‑profit's national footprint and reach.

A new brand, enhanced mission + vision, regional websites, vision film, strategy and more for The Forgotten Initiative.

The Forgotten Initiative is an organization that’s goal is to support and empower the Church to support the foster care community. We partnered with them to create a new brand strategy from top to bottom. Together, we crafted new vision and mission statements, 3 core tenets as well as a new logo mark that represents their tenets. The end result brought incredible clarity and consistency to their 30+ advocate locations across the country and helped reach those who did not previously know how they could help in the foster care space.

Branding • MESSAGING • VISION Film • Creative Direction • Print Design • Animated Logo • Website • Regional Web Strategy
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New Mission Statement

Helping you support the foster care community through awareness, encouragement, and advocacy.



LOGO IDEATION


FINAL LOGO + SIMPLIFIED MARK




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New Vision Statement

People everywhere supporting the foster care community and experiencing Jesus together.

Concept Moodboards

Various moodboards were created with multiple concepted logomarks for client review.


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Cohesive Brand Identity

We developed a brand style guide as well as a vision booklet to clearly communicate who TFI is, what they do and where they’re going.

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NEW WEB EXPERIENCE

Brand new website and custom landing pages for the 30+ national advocates across the country.

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A vision film to equip others to be a voice for the forgotten.

JAMI KAEB, FOUNDER AND EXECUTIVE DIRECTOR


The 4D REBRAND PROCESS

Strengthening a brand — with the goal of strengthening families and foster care across the country.


See Next Case Study: Hosanna Rebrand >
See Recent Projects >
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WHITE PAPER

Learn how CREATIVE + STRATEGY can change everything.

Download the White Paper
WHO WE'VE WORKED WITH
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Interested in starting a project?

Let's Talk

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