REBRAND CASE STUDY
Working with this multi-campus, mega-church, we brought them through our 4D rebrand process:
Discovery, Design, Develop & Deliver.
Research • Brand Audit • Brand Triangle • Experience Pathway • Journey Mapping • Surveys • Target Audience Analysis • Key Stakeholder Interviews
By partnering with the Hosanna team, we walked them through our in-depth Discovery Process. During this process, we helped their team rediscover who they were and where they wanted to go. An updated mission, vision and brand. We began to put a strategic plan in place to help tell the story of Hosanna Church in a brand new way.
Logo Sketches & Concepts • Moodboards • Animated Concepts • Approved Logo • Messaging Finalization
In the Design Phase, we take all the research and assessment and begin to build concepts, moodboards, and messaging to present and continue the rebrand processs. Using our Discovery data, we worked with the Hosanna team to formulate new messaging (mission and vision statements) and new colors and logomark.
Animated Logo Concepts
80-PAGE Brand Guidelines (SAMPLE)
Sub-Brand Design • Web Site Mapping • Website Design & Development • UI/UX • Brand Guideline Expansion • Environmental Design • Messaging Integration
In the Development Phase we begin to build the new brand with new colors, logo mark, and messaging. As the brand begins to take a new shape, brand guidelines continue, a new website platform, custom functionality and design are created. The new messaging is integrated into current channels and we continue to work with the Hosanna team for implementation.
New Messaging: Vision Statement
New Messaging: Mission Statement
New logomarks for each ministry connecting with the new brand
Asset Finalization • Final Video Edits • Finalized Brand Guidelines • Font/Graphic Deliverables • Final Artwork • New Brand Launch
In the final step of the 4D process, Deliver, all the components of the project begin to come together and prepare for launch. We worked closely with the Hosanna team to get every asset they needed, put the finishing touches on the website, social channels, and film to launch an updated brand in Minneapolis, MN.