BRAND ENHANCEMENT CASE STUDY
Working with Nussbaum to strengthen their existing brand and expand their reach.
What do you do when you’re working with a brand that’s already one of the industry leaders?
You keep pushing the brand forward. Based in Hudson, IL, Nussbaum Transportation is the leading small fleet carrier in the U.S. Their unique challenge was to better express who they are both internally and externally while also recruiting qualified drivers.
For the past year, we worked with Nussbaum to create an enhanced brand architecture and marketing strategy. To do that, we focused on the overall brand messaging and strengthening the visual identity. The end result is a brand we’re proud to have refined together.
Branding • Marketing Strategy • Copywriting • Photography • Film • Creative Direction • Motion Graphics • Design • Animation • Web UI/UX
COHESIVE BRAND IDENTITY
Develeped an extensive Brand Guide at the central hub all things Nussbaum.
REFRESHED MISSION + VISION + BRAND POSITIONING
We introduced simplified messaging to communicate who Nussbaum is, what they do, and where they are going.
INTERNAL BRAND CAMPAIGNS
We worked with Nussbaum's internal team to create reward badges for their wellness program and a certification explainer animation to promote a deeper brand advocacy.
Custom Illustrated Reward Badges
Custom Explainer Animation: Certified Red
DRIVER RECRUITMENT CAMPAIGN
We told the story of some of Nussbaum's top drivers, to show what it looks like to drive for the industry-leader.
Telling the Purpose Driven story with an enhanced web experience.
Driver Story Films
We developed a unique cinematic approach — which paints a fresh picture of what it means to be "purpose driven" for each driver.
Combined Driver-Recruitment website + Corporate website into one clear experience for all visitors.