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REBRAND CASE STUDY

Hosanna Church


Working with this multi-campus, mega-church, we brought them through our 4D rebrand process:
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Discovery 1

Research • Brand Audit • Brand Triangle • Experience Pathway • Journey Mapping • Surveys • Target Audience Analysis • Key Stakeholder Interviews

By partnering with the Hosanna team, we walked them through our in-depth Discovery Process. During this process, we helped their team rediscover who they were and where they wanted to go. An updated mission, vision and brand. We began to put a strategic plan in place to help tell the story of Hosanna Church in a brand new way.

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Design 2

Logo Sketches & Concepts • Moodboards • Animated Concepts • Approved Logo • Messaging Finalization

In the Design Phase, we take all the research and assessment and begin to build concepts, moodboards, and messaging to present and continue the rebrand processs. Using our Discovery data, we worked with the Hosanna team to formulate new messaging (mission and vision statements) and new colors and logomark.

Animated Logo Concepts
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Concept Moodboards
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80-PAGE Brand Guidelines (SAMPLE)
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Develop 3

Sub-Brand Design • Web Site Mapping • Website Design & Development • UI/UX • Brand Guideline Expansion • Environmental Design • Messaging Integration

In the Development Phase we begin to build the new brand with new colors, logo mark, and messaging. As the brand begins to take a new shape, brand guidelines continue, a new website platform, custom functionality and design are created. The new messaging is integrated into current chanels and we continue to work with the Hosanna team for implementation.

Hosanna Church Website >
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Sub-Ministry Branding

New logomarks for each ministry connecting with the new brand

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Deliver 4

Asset Finalization • Final Video Edits • Finalized Brand Guidelines • Font/Graphic Deliverables • Final Artwork • New Brand Launch

In the final step of the 4D process, Deliver, all the components of the project begin to come together and prepare for launch. We worked tighly with the Hosanna team to get every asset they needed, put the finishing touches on the website, social channels, and film to launch an updated brand in Minneapolis, MN.

See the Website  •  Watch the Film
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Vision Film

A new film to share the vision and Hosanna brand.

A new updated brand, messaging (mission+vision), responsive website, vision film, environmental design, signage, and sub-ministry branding.


Hosanna Church Website >
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WHITE PAPER

Learn how CREATIVE + STRATEGY can change everything.

Download the White Paper
SOME OF OUR CLIENTS

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Interested in starting a project?

Let's Talk
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