REBRAND CASE STUDY
A revitalized brand, messaging, and visuals to expand a non‑profit's national footprint and reach.
A new brand, enhanced mission + vision, regional websites, vision film, strategy and more for The Forgotten Initiative.
The Forgotten Initiative is an organization that’s goal is to support and empower the Church to support the foster care community. We partnered with them to create a new brand strategy from top to bottom. Together, we crafted new vision and mission statements, 3 core tenets as well as a new logo mark that represents their tenets. The end result brought incredible clarity and consistency to their 30+ advocate locations across the country and helped reach those who did not previously know how they could help in the foster care space.
TheForgottenInitiative.org
Branding • MESSAGING • VISION Film • Creative Direction • Print Design • Animated Logo • Website • Regional Web Strategy
New Mission Statement
Helping you support the foster care community through awareness, encouragement, and advocacy.
LOGO IDEATION
FINAL LOGO + SIMPLIFIED MARK
New Vision Statement
People everywhere supporting the foster care community and experiencing Jesus together.
Concept Moodboards
Various moodboards were created with multiple concepted logomarks for client review.
Cohesive Brand Identity
We developed a brand style guide as well as a vision booklet to clearly communicate who TFI is, what they do and where they’re going.
NEW WEB EXPERIENCE
Brand new website and custom landing pages for the 30+ national advocates across the country.
A vision film to equip others to be a voice for the forgotten.
JAMI KAEB, FOUNDER AND EXECUTIVE DIRECTOR
The 4D REBRAND PROCESS
Discover • Design • Develop • Deliver
Strengthening a brand — with the goal of strengthening families and foster care across the country.
See Next Case Study: Hosanna Rebrand >
See Recent Projects >
WHO WE'VE WORKED WITH
Interested in starting a project?
📞 Book a Video CallA brand reimagined.
We partnered with Workbench to modernize and refine their brand.
SEE WORKBENCH PROJECT SEE OUR PORTFOLIO